Julie Berg is a maternal health and wellness advocate, and the founder and CEO of Dressed to Deliver, an online boutique of designer maternity, and labor and delivery gowns. As the visionary behind one of the first accessible and adaptable pregnancy-embracing and labour-positive delivery gowns, Julie has spearheaded her way into the pregnancy, labor and delivery market as a product innovator and industry trailblazer.
A fertility warrior and mother to three beautiful babies, Julie has fiercely advocated for all mothers to have a comfortable pregnancy journey as well as pre and post labor experiences. Julie’s entrepreneurial success was anything but ‘planned’. Yearning for a bit of modesty during her many invasive fertility appointments, she custom designed a 3-in-1 dress, which inadvertently caught the attention of doctors and friends who loved the versatile, accessible yet
concealing design. She was soon inundated with orders. With demand growing, she left her pharmaceutical career to start Dressed To Deliver, winning awards, accolades, offers from two of the CBC Dragons! Her 3-in-1 birthing gowns™and delivery robes are becoming a staple in birthing suites across the US and Canada, and have been featured in media across North America.
Outside of the office you can find Julie cheering on her older kids at hockey and gymnastics, and making sure to reserve time in her work day for board games and cuddles. Julie knows that prioritizing downtime is as important as strategy meetings and when she can, she schedules family camping vacations at national parks throughout Canada and the U.S. She loves the heat but has an aversion to all hot beverages, fuelling her daily caffeine fix with chocolate almonds or a mars bar.
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